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Quantity is the next decision, and it is where couples tend to overspend or come up short. Work per table rather than per head at first. A round of ten guests usually wants ten individual favours, plus a couple spare for the top table and any late additions. Order roughly five to ten per cent over your final count. Chocolates keep, so a small surplus is never wasted, whereas a shortfall on the morning is a genuine headache.

A housewarming gift has a narrow brief. It should suit a home the owners are still arranging, it should not add to the pile of things they have to find space for, and it should feel chosen rather than grabbed on the way over. Chocolate meets all three, which is why a hamper or a share bag tends to work better than another candle or a plant that needs looking after.

For the mid-range milestones, a tenth or a twentieth, the occasion earns a fuller collection. These are the anniversaries people tend to mark with a dinner or a small gathering, and a larger box suits both the moment and the room. Personalisation with the year or a couple's names lifts it from a nice box to a keepsake of a specific date.

If you want to lift it further, a personalised message or his name on the box turns a generic present into one addressed to him. Keep the message short and let the collection do the talking. Allow a little extra time for personalised print, and more in the run-up to Christmas when orders stack up.

Anniversaries come in a range of sizes, and a gift that fits a first year rarely fits a fortieth. Lily O'Brien's chocolate scales neatly across all of them, provided you match the collection and its personalisation to the milestone you are actually marking.

Presentation is worth a moment. A neutral, tidy box works across relationships, from a close friend to a professional contact you would rather not overstep with. It also spares you the guesswork of taste and colour that trips up more decorative gifts.