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Presentation matters less for this recipient than for most, but a clean, uncluttered box still reads better than fussy wrapping he will only bin. The Lily O'Brien's chocolate is the gift; the packaging just needs to get it there in good order.

One honest note that applies everywhere. If the recipient asks about ingredients or dietary detail, point them to the published product information rather than answering yourself.

Match the collection to the milestone, personalise it with the year or the names, and order in good time. Scaled properly, a box of chocolates marks an anniversary at exactly the right pitch, whether it is a quiet first year or fifty years worth celebrating in a full room.

Corporate gifting has a low ceiling for effort and a high one for judgement. Send nothing and you look indifferent. Send the wrong thing and you look like you did not think about it. Chocolate sits in the safe middle, provided you match the format to the recipient.

For an early anniversary, a first or a second say, the register is warm and unshowy. A mid-size collection, perhaps with a short printed message or the date, says you remembered and you made a small effort, which is precisely the tone those years call for. It is a gift between two people rather than a public statement, so restraint reads better than grandeur.

Personalisation is what makes it fit the occasion. A box printed with the baby's name, the christening date, or a short line of congratulations turns a standard gift into a keepsake of a specific day. For a christening in particular, where several relatives gather and the parents are hosting, a personalised box works as both a gift and a small centrepiece that guests can share.