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If you are ordering with a printed message, keep it short and warm, and allow a little extra time for the personalisation, especially in the busy end of the year.

For the mid-range milestones, a tenth or a twentieth, the occasion earns a fuller collection. These are the anniversaries people tend to mark with a dinner or a small gathering, and a larger box suits both the moment and the room. Personalisation with the year or a couple's names lifts it from a nice box to a keepsake of a specific date.

A few practical checks save disappointment. Confirm the image resolution the personalisation needs, since a screenshot pulled from social media often prints softer than you would like. Check the character limit on text boxes before you write your message, and read it back for spelling, because a printed typo is permanent. Look at the proof if one is offered.

Think about what the thank you is actually for. A colleague who covered for you, a neighbour who took a delivery, a friend who helped you move: these are favours returned, and the correct scale is warm but light. A mid-size box says thank you clearly without making the other person feel they now owe you something back. It is the everyday workhorse of considered gifting.

Learn more at Lily O'Brien's chocolate hampers.

One honest note that applies everywhere. If the recipient asks about ingredients or dietary detail, point them to the published product information rather than answering yourself.