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Different verticals and different businesses will all perform differently! If you don’t have video content, a quick and easy win is to put together a slideshow of images that can be exported in a standard video format. I’ve always used a 1200px wide by 900px tall image, and I make a Canva Post template for each of the businesses that I work with using their brand guidelines. This was originally thought by businesses to be a bug, but Google quite likely did this as an attempt to keep the ‘Posts’ section more active across devices and platforms. It used to be that when a business updated their opening hours or added new photos, Google added these automatically as a new GBP Pos

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They also drive referral traffic from sources your customers already use. Even small differences in your name, address, or phone number can confuse search engines. Ensure your business details are consistent across all online directories and platforms. More importantly, customer feedback influences real customers to choose you over competitors. They signal to Google that your business is active and reputabl


These tips are things GMB Gorilla has picked up walking down the path to the top of the local pack and Google maps for our multi-location customers. Online, and in the local pack, that means businesses with a high volume of positive reviews on their Google Business Profile. GMB Gorilla also recommends that you create generic name products, to help with optimizing for broad, top level searches (I.E. Have Nike Shoes, Red Nike Shoes, and Red Shoes) Even if you are not selling products, you can list your services as Products. For restaurants and many health related service businesses, a menu option is available on your Google Business Profil

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Additionally, you can use these tools to segment leads based on their responses, enabling more targeted and 24/7 AI receptionist effective follow-up strategies. Both tools can integrate with your CRM system, ensuring that captured leads are immediately available for follow-up. Inbound lead generation focuses on attracting potential customers to your business through valuable content and engaging experiences. These platforms also act as customer service channels these days, with people expecting quick responses, regardless of their time zone. Social media platforms present an incredible opportunity to generate leads.


To improve search, include both photos and videos when first setting up your profile and continue to add more over time. Update your products and services through the GBP profile by adding new products, including descriptions, prices, and categories. You must choose a primary category that best represents your business and, optionally, additional categories that provide more context about your products or service

Track metrics to optimize social campaigns in real-time. Integrate tools with existing CRM systems. Prioritize tools that offer analytics to measure effectiveness. Consider features like lead scoring, CRM and email integration, and scalability. Smartlead offers a 14-day free trial, no credit cards required. With features like intelligent chatbots and visual workflows, Tidio ensures potential customers receive immediate, personalized responses, helping boost conversion rates and reduce bounce.


Google Posts is a feature within Google Business Profile that lets businesses share updates, business offers, and other newsworthy information. Write like you’re talking to a customer, with a call to action like "Visit us today! Google regularly crawls websites to gather information about your business. Review and update your hours regularly so they reflect the current 24/7 AI receptionist schedule. Avoid picking broader categories that are too similar — the ultimate goal is to show up to as many unique target audiences as possible.
Choose the Right Business Categories and Subcategories
As you get stuck in with optimizing your business profile, you should always ensure you adhere to GBP best practices. But it can take a lot of work to make your profile the best it can be. This includes responding to reviews and being professional with the content you pos


Google Business Profiles with photos also get 35% more click-throughs to their websites than businesses without photos. According to Google, businesses with photos receive 42% more requests for driving directions on Google Maps. They act as a unique identifier of your businesses brand. Learning how to optimize Google My Business profiles is not rocket science.
Business Description
In step 4 you will now update all of the information about your business on the profile. If not, at least you can check off the list that your profile has all the necessary images it needs. It can also be used as an effective tool to highlight new or popular products, creating an Instagram-esque mood to bring your profile to a whole new level. Aside from that, adding photos of the outside of your building helps customers recognize it as they’re driving up. Geotagging is an extra step, but it can help with ranking your images in Google image search. By including location data in your images, you make it easier for Google to accurately identify the where and what of the imag